You might be wondering, “What’s the difference between an esthetician and an aesthetician?” Both areĀ trained to analyze and cleanse skin through a variety of techniques, however, estheticians can be found in spas and salons, while aestheticians typically work in medical settings.

Before she attended AOHD, Whitneyā€™s life was a bit chaotic.

She just completed a significant research project to graduate college. Then, Whitney got married and moved into a new home all within 24 hours! A degree in Sports Medicine and Athletic Training was a perfect complement to her football coach husband. Faced with the prospect of both her and her husband working long, unpredictable hours, Whitney began to search for a career where she had more control over her own hours. Since both were planning on a family in the future, Whitney knew she needed a career where she was in charge. She also knew that she wanted to pursue her passion for aesthetics in a clinical setting. Whitney loved that she could combine her love of medicine with her love of aesthetics to make a career that could comfortably support her family.

Whitney chose the Academy because of the wide variety of scheduling options available. She decided full-time would be the best option so that she could graduate as soon as possible. Whitney did not tour any other schools when deciding where to attend. After her tour, she knew the Academy would be a good fit for her!

Whitney came into our school with a unique background. Already having graduated from a sports medicine program, she had a solid knowledge base when it came to anatomy and physiology. What she lacked, was the hands-on experience and spa services an esthetician usually performs.

The Academyā€™s esthetics program gave Whitney that hands-on experience with skills like facials, waxing, massage, and skincare.

If Whitney could go back in time to before she started school, she would remind herself to use every opportunity available to work on her classmates and think outside the box. “Your classmates are the ones you can try new things on and experiment with.”

During her time with Academy, Whitney had a few obstacles to overcome. Her grandfather passed away and Whitney needed time to grieve, but she also didnā€™t want to put off her graduation. An Academy educator saw Whitneyā€™s pain and took the time to talk with her and provide words of encouragement and empathy. The impact her educator had was incredible. Whitney chose to pick up and continue moving forward in order to graduate on time!

ā€œDonā€™t let the fear of failure keep you from trying something new. You must fail in order to succeed.ā€

Today, Whitney is making her clients look and feel beautiful while supporting her family. When asked about her ā€œsignature serviceā€ Whitney detailed her Hydrafacial with dermaplaning and a Casmara mask (ugh we need!) She loves to perform this facial because she gets to see an immediate difference in her clientā€™s glowing skin. She finds this particular service therapeutic to perform because of its relaxing nature. Whitney can easily get lost in the rhythm of the treatment. Any service where she can see a dramatic transformation in her patientā€™s skin, Whitney loves! Another service Whitney enjoys is a Vbeam Perfecta. Youā€™re probably wondering what on earth that means, and so were we! This is a laser that targets vascular lesions by providing nearly immediate gratification in reducing redness and broken blood vessels on the face.

When Whitney looks to the future, she sees the CoxHealth Med Spa. She loves her career and aspires to grow within her company possibly into business development, education, or an account executive for a medical-grade skincare line. Whitney follows trends and the social media of reputable companies, as well as attending educational seminars. She recently even taught a class to our own esthetics students! We know one thing for sure, Whitney is sure to succeed in anything she puts her mind to!

Are you interested in pursuing a career in medical aesthetics? Thankfully, Whitney’s here to tell us how she was able to enter the field.

“I had a friend that was working as an aesthetician for a local plastic surgeon and their office was looking for a medical secretary. With the advice of an acquaintance also in the industry, I accepted the position to gain experience, get my foot in the door, and decide if this was the right fit for me.” Once in her position, the product and device representatives gave Whitney the extra training she needed. One misconception she wants to disprove is the idea that you need to attend schools like the National Laser Institute or pay for additional certifications in order to work in this field.

Whitney has 4 C’s she uses to describe how someone could find employment into medical aesthetics:

°ä“Ē²Ō²Ō±š³¦³Ł¾±“Ē²Ō²õ:ĢżWho you know is so crucial because this is an industry where there is very little turnover. If you donā€™t have the connections, make them! Call anyone you want to be a mentor and ask for opportunities to shadow them. This will get you far in the field!

Comprehension:Ā This isn’t a career for everyone. It requires critical thinking, problem-solving, and the ability to understand the skin on a cellular level. With comprehension comes confidence. You must be confident in your knowledge to be successful in medical aesthetics and it must be backed with validity! Patients expect this so I encourage you to study hard and often, always! Youā€™re never done learning!

Commitment:Ā If you want it badly enough, youā€™ve got to work for it. People who are the best in their field didnā€™t get there by chance, they worked hard for it! Iā€™m a firm believer that there is always something to do! There should be a healthy level of competition amongst co-workers to constantly push and encourage each other to the next level. Donā€™t mistake this advice for feeling the need to step on others to get to the top. That may work for a bit, but it will eventually catch up with you and have the opposite effect of your goal.

Character:Ā Professionalism, honesty, and a team mentality are at the top of the list in this category!

Are you an Academy Legends Alumni? Contact bethany@aohd.com to be featured!

The post Academy Legends: Alumni Whitney Wade appeared first on 51³Ō¹Ļ.

Picking the school that best fits you and your needs is vital. Do your research! Look into each school in your area, this includes their website, social media, blogs, and alumni. Tour every school as well. While you can get a good idea of what a school is like from their online presence, you can’t beat that up close, personal experience. At your tour, meet as many students and educators as you can. You’re going to be spending the next several months with them, so make sure they’ll be a good fit for you. When it comes down to it, picking your school is one of the most important first steps to success.

2. Pick the program that teaches you the best, most applicable skills.

Most schools will offer more than one program. For example, at 51³Ō¹Ļ, we have five different programs for students to choose from. Each program will equip you with different skill sets and knowledge. There are two main questions you need to ask yourself when choosing your program.

What things do you enjoy doing? If you love all things makeup and skincare, then esthetics might be the program for you. Many potential students come in thinking they want to pursue cosmetology when in reality their interests lie in nails or makeup. When choosing your program, you’re choosing your career, so you want to pick something you’re going to enjoy doing each day.

The second question you should ask is, what services do I want to provide my clients? If you want to offer a wide variety of services, a program like cosmetology might be best for you. While you’ll mostly learn hair-related skills, you’ll also learn manicures and pedicures as well as basic facials and waxing services. We advise all of our potential students to find a balance between what you like to do, and what your clients are going to want from you.

3. Attend classes in your desired program and learn everything you can.

Once you’ve chosen your school and your program, the next step is to attend classes and LEARN! Depending on the state you live in and your chosen program, you probably only have about a year (or less) to learn everything you can. One of the most important things you can do is just show up to every class. Not just because you are required to attend the set number of hours for your program, but because you want to be successful. That means building a strong foundation of knowledge on theory and practicing whenever you get the chance. As our own education director, Shannan Samuels says, “practice makes perfect and perfect makes money!”Ā The more services you can offer, the more opportunities you have to make money.

4. Promote your brand on social media.

In today’s market, a strong social media presence is a job requirement. While most of us have personal social pages, you want to have a separate business page where you showcase your work and promote yourself. Your social pages are also a great place to build your portfolio. Potential employers and clients alike will want to see samples of your work. Your Facebook and Instagram pages should feel like you. While you need to maintain a certain level of professionalism, have fun with personalizing your brand. A positive media presence can make or break you. It doesn’t matter how beautiful your balayage is, if no one knows about it you won’t make money.

Reviews are another important aspect of your media presence. will select a local business if it has positive reviews. Getting your clients to leave reviews on your Facebook, Yelp, and Google pages is SO important to the success of your business. Always respond to any reviews you receive, positive or negative. This shows that you genuinely care about what your clients are saying and that you are actively striving to be the best you can be.

5. Practice for your state board exams whenever you get the chance.

The school you choose should have state board prep built into their curriculum. For example, at AOHD, we conduct what we refer to as “mock boards.” Educators set up a scenario much like the state exam and walk our students through every step of the test. We go through this process many times before graduation so that our students are 100% ready. Whenever you are deciding what school to attend, it’s a good idea to ask how they prepare you for the exams and what the school’s first-time pass rate is. Once you’re in school, practice, practice, practice! You can never be too prepared.

6. After graduation, take advantage of continuing education classes.

We like to say, “learners are earners” in this industry. If you’re not keeping up with the latest trends, you’re missing out on clientele. With an like this one, you must be willing to change and adapt along with it. When your clients see the newest trend on Instagram or Pinterest, they are going to expect that their stylist can recreate it. As a professional, you should always be looking to learn more and be better.

7. Be flexible for your clients.

Just like 90% of us, your clients have busy lives! Between work, school, and children it’s a wonder we have time to color our hair at all. Fortunately, we make time for what’s important-self care. Remember when setting your hours and booking appointments that your clients can’t usually take time off from work to get their hair done. Set hours on the weekend or in the evenings as well as during the day so that anyone can book with you. If you are taking a vacation (which you should!) let your clients know in advance so they don’t experience a hair emergency while you’re away. If you have a client that just cannot find time within your scheduled hours, try to work out another time he or she can come in. Especially when you are just starting to build your client base, going above and beyond for your clients will go a long way.

8. Be dedicated and passionate.

Finding success in this industry depends a lot on how much work you put in. If you are not 100% dedicated to this career and finding success in this industry, then it might not be the right avenue for you. There are going to be days where you don’t feel like cutting hair, just like with any profession. The reality is, you still have to get up and go. However, if you’re passionate about and love what you’re doing, those days will be much fewer and far between.

9. Take time to find the right salon/shop for you.

When looking for your salon home, visit many different places before making your decision. A large chunk of your time will be spent here, so you want to make sure you love being there. Meet your potential coworkers or ask if you can shadow one for a day. This way you can get a good idea of what your day to day will be like. Picking your shop is a lot like picking your school. Do your research, tour, and take time to weigh your options so that you can make a well-informed decision.

10. Network with other professionals and students.

for any career. Getting to know others in your industry helps you to stay connected and relevant. Maintain a good relationship with your school as well. You never know when you might be in the position to hire someone. At 51³Ō¹Ļ, we often have our alumni come back and teach a special class to our current students. This provides a great networking opportunity for both our students and alumni. We’ve all heard the saying, “it’s all about who you know.” This rings true for the beauty and barbering industry as well. Making those connections are vital to your success!

The post 10 Steps to Success in the Beauty and Barbering Industry appeared first on 51³Ō¹Ļ.

Proper training and a cosmetology license

Sure, you can learn howwatching YouTube videos, but unless youā€™re a licensed cosmetologist, booking jobs may prove to be a challenge. At the 51³Ō¹Ļā€™s cosmetology program, you get 1,500 hours of actual, hands-on education. Learning proper techniques from experts will enable you to deal with any type of situation or demand that may arise from your job. Whether it’s creating flowy hairstyles for a wedding at a beach destination abroad or keeping a Coachella performerā€™s tresses impeccable between sets.

The right bag matters

Being prepared means bringing the right tools everywhere you go, and the right bag to house your equipment. Youā€™ll need a sturdy and roomy bag to keep all your essentials in. It should be just the right size so you donā€™t have to check it when flying somewhere for a job. There have been far too many cases of bags getting misplaced by airlines, and apart from being highly inconvenient, replacing your lost tools could be expensive. So unless you can afford to replace that $170 hairbrush or that $400 hair dryer without blinking an eye, keep your tools close to you at all times, especially when youā€™re on the go.

Tools of the trade

Every hairstylist has their own preferences when it comes to tools. Itā€™s likely that one type of hairbrush may be indispensable for one, but an unnecessary expense for another. However, there are some things that should definitely be a part of your arsenal. For example, a lightweight but powerful hairdryer, a styling iron, a detangling comb, a medium-sized round brush, and butterfly clips for sectioning. You should invest in the best tools that you can afford. On the other hand, donā€™t worry if you don’t have the latest and hottest tools or hair products. Remember, you can have the most expensive ceramic curling iron, but if you donā€™t have the know-how or focus to create beachy waves minutes before your client struts her stuff on the runway, then whatā€™s the point? Having skills is everything.

Updated travel documents

If youā€™re aiming to book jobs outside the US, having a passport is a must. If you need to renew your passport, donā€™t wait until the last minute to do so. Being ready to go should be your mantra as a traveling hairstylist. Keep in mind thatĀ Ā for your new passport to arrive via mail, so make sure that all your travel documents are in order just in case you suddenly get invited to be part of an up-and-coming designerā€™s style team at Paris Fashion Week.

Being a traveling hairstylist is one of the most rewarding and exciting ways to earn a living while exploring the world. Learn all you can and be preparedā€”the road to success is right there waiting for you.

The post Thinking Of Becoming A Traveling Stylist? Hereā€™s What You Need To Know appeared first on 51³Ō¹Ļ.

Hairdressers came in fifth in a survey of the most (and least) trustworthy professions, inĀ . The only professions that topped them were doctors, teachers, judges, and scientists ā€“ pretty good company to keep, donā€™t you think? Around 69% of people trust their hairdresser to tell them the truth. However, there is more to the client-hairdresser relationship than meets the eye. In essence, a good hairdresser is one who makes you feel so ā€˜at homeā€™ that a visit feels more like a treat than a necessity. If you are a people personĀ and you think hairdressing might be up your street, ask yourself if you have these top qualities.

Being a Good Listener

The style you recommend to your client should very much depend on what they are trying to achieve. There is an intricate bond between our appearance and self-confidence. A good hairdresser will know how to ā€˜read between the linesā€™ and work out what type of look will suit their client, as well as make them happy. A client may express that they are tired of the same old style, for instance. Still, their way of dressing and their make-up may show a penchant for more traditional looks. Therefore, you might want to suggest a gentle yet visible change (such as going slightly lighter in color or adding a bit more angle or movement to their cut), delicately finding the balance between simplicity and creativity.

Empathy and Adaptation

As a passion-filled hairdresser, you will undoubtedly build up a good regular client base but you can also have many new clients that challenge you in positive ways. For instance, some clients may have anxiety; others may have very detailed requirements (perhaps as a result of OCD or stress).Ā Ā and wish to remain silent during their treatment or cut. You will, therefore, need toĀ , making a beautiful color or cut your main priority in some cases.

Tact and Kindness

A key component of making the right recommendations is knowing which styles suit different face shapes, and which colors will suit your clientā€™s skin tone and personality. Sometimes, your client may become enamored by a photo in a magazine, asking you to replicate the look exactly. What happens if you think the style wonā€™t suit them at all? Finding a median between what the client asks for and what you think will suit them, will require gentle persuasion first. Instead of saying, ā€œThat short bob won’t look good on you,ā€ for instance, you might say, ā€œWhy donā€™t we add a bit of angulation, making the front of your bob a little longer to highlight the silhouette of your face?ā€. There are many ways to say the same thing, but as a trusted hairdresser, you need to deliver your message in a kind way.

Knowing how to listen, putting yourself in your clientā€™s shoes, and making honest but kind recommendations are three of the most important skills a hairdresser should have. However, as you start working in the profession and you come across a wide array of clients, you will surely develop your very own list of dos and donā€™ts. In addition to being friendly and attentive, try to keep a sense of curiosity about you. As important as your personality, is continually acquiring skills, so alwaysĀ Ā so that you are always on top of new trends and techniques.

The post Personality Traits of Successful Stylists appeared first on 51³Ō¹Ļ.

Here are the top 5 questions students forget to ask during their tour.

1. How do you prepare us for the state board exam?

From the moment you start classes, we start preparing you to pass your exam. Everything you need to know will be covered by our educators. From basic theory to proper sanitation procedures you will learn the skills needed for success on both the exam and out in the workforce. In your senior hours, you’ll participate in what we call mock boards. Educators will set up a situation similar to what you will experience at your exam, and you’ll go through the entire process so that you know exactly what to expect. Once you are finished, your educators will then critique you and make sure that you are 100% ready for the exam.

P.S. Our 1st-time pass rate is over 90% so the odds are in your favor!

2. What is the dress code?

Every day you come to school, you need to wear black, white, gray, or a combination of the three. Open toe shoes are not permitted, and skirts need to be below the knee. Estheticians wear black scrubs. The best advice I can give you on dress code is to dress for the profession you want! If you want to be a cosmetologist, come in each day looking like a cosmetologist. We understand that you are a student, but you’re training to be a professional, look like one!

3. Can students keep a percentage of their retail sales?

Students do not keep a portion of their retail sales, but they do keep any and all tips they receive from services.

4. Do you help with job placement?

We do not guarantee job placement, however, we do have an extensive alumni base working in the industry that students can call on for assistance. We also have relationships with salon and spa owners all over the area who look to hire our graduates. Each month, we post employment opportunities on our job board and send out emails to make sure every student knows where to go when looking for their salon home.

Our placement rate is over 80%!

5. Can I complete two different programs at your school?

Yes! For example, if you are interested in pursuing our cosmetology program but you’d also like to do esthetics as well, that is definitely an option. You will just have to wait at least one month after graduating from one program before beginning another. You can do both, just not at the same time.

Ready to get started? Request a today!

The post 5 Questions to Ask at Your Tour appeared first on 51³Ō¹Ļ.

Looking for the best menā€™s haircut to change up your look? If you are ready for a new hairstyle but you arenā€™t sure where to start, there are a few things you will want to consider. Of these, your hair type and texture are important, as is the amount of maintenance and the products required to look your best every day. You should also consider your face shape, which can have a tremendous influence on how a specific haircut looks on you.

Here are the best menā€™s haircuts by face shape. From learning how to determine your head shape to choosing a good hairstyle according your face, these pro tips will help you find a cool new hairstyle.

Best Haircuts For Your Face Shape

To illustrate the best haircuts for your face shape, youā€™ll want to check out this awesome graphic created by . Whether you have an oval, square, round, long, diamond or triangle head shape, thereā€™s a trendy hairstyle for you.

Finding Your Face Shape

Though it may seem as simple as looking in the mirror and picking a shape that resembles your face, determining your actual face shape in such a way that you can choose the best haircuts and styles is a little trickier.
To do it, itā€™s often easier to start with wet hair and brush everything straight back away from your face. You will want to pay very close attention to the length and width of individual facial features.
The most important things to note are the length of your face from hairline to chin, and the width of other features like your cheeks, jaw, chin, and forehead. Your face shape should fit into one of six different categories: round, oval, square, long, triangle, or diamond.

Haircuts For Round Faces

If you have a rounded face shape, your face lacks sharp angles at the jaw and the chin, so you will want to choose a haircut that adds (or creates the illusion of) edges. The best way to make your face look longer and more masculine involves choosing a cut that is longer and more voluminous on top, but still short on the sides.
You might opt for a high-volume slicked-back hairstyle, a hard part comb over, a textured quiff, spiky hair, or a pompadour fade.

Haircuts For Oval Faces

The oval face shape, also known as oblong, is one of the most common head shapes among men. The good news is that it is also one of the most versatile when it comes to choosing a stylish menā€™s haircut.
Oval faces are slightly longer than they are wide and may have a few softer angles at the chin and the jaw. You could choose just about any hair length, style, or cut that suits your personality and experiment freely.
Many men prefer a short quiff styled with a matte pomade for a textured, natural finish. Others prefer growing their hair out and rocking a comb over undercut or faux hawk fade. Guys even have the option of longer styles such as a man bun or shoulder-length hair.
The possibilities for men with an oval face shape are truly almost endless.

Haircuts For Square Faces

The square face shape is the quintessential face of masculinity. Itā€™s marked by a wide jawline and forehead and a shorter chin. Your strong jawline is one of your best features, so the best haircut for a square face is one that accentuates it.
Undercuts are popular; shorter hair on the sides paired with longer hair on the top frames your eyes perfectly while balancing the strong jaw perfectly. Thick layered hairstyles can be great for guys with thick hair.
Similarly, short haircuts like the buzz cut, crew cut, French crop and fringe can work nicely. For longer styles, try a slicked back undercut, long comb over fade, and spiky hair. If your hair is on the thin or fine side, use wax that will thicken hair or matte products that give the appearance of a fuller hairstyle.

Haircuts For Long Faces

The long face shape can be described as an elongated oval. A high forehead or hairline paired with a long chin that comes to a point are the hallmarks of the long face shape. If you fit this profile, your hairstyle goals are relatively simple: choose a cut that does not make your face appear even longer than it is.
Anything with fringe can be beneficial; fringe hairstyles can help hide a high forehead to a degree and make your eyes appear more centered. Furthermore, short haircuts like a crew cut, buzz cut, short spiky hair, or gentlemanā€™s side part can look good. Another excellent trick involves avoiding particularly long beards that come to a point below your chin. Instead, pair your hairstyle with a short full beard or thick stubble to create a more proportionate look.

Haircuts For Triangle Faces

There are two different types of triangular face shapes. If your forehead is wider than your jaw, this is the ā€œinvertedā€ triangle shape.
Your goal here should be downplaying the width of your forehead and choosing a cut that helps accentuate your jaw. For this, an angular fringe or comb over might do the trick.
If your jaw is wider than your forehead from temple to temple, you have a classic triangular face shape.
In this case, you will want to create the illusion of a wider temple area to balance the shape of your face, and the best way to do this is with a low fade or other tapered cut that is quite a bit longer on the top.

Haircuts For Diamond-Shaped Faces

The diamond-shaped face is very close to a standard long face shape, but itā€™s more angular with high prominent cheekbones and a chin that comes to a point. If you have this face shape, you should get a short layered haircut.
A fringe or textured crop is ideal. A long slick back that styles somewhat flat can work well, too. Some texturizing pomade will go a long way as far as adding some definition to your hair. Moreover, growing a full (but short) beard alongside these hairstyles can put more emphasis on your excellent bone structure.

Conclusion

As you can see, the best haircuts for men by face shape vary a great deal. Many of these cuts and styles share a common goal of balancing the shape of the face. Ultimately, itā€™s up to you to experiment with different types of hairstyles to find a popular look that looks good for you. Talk to your stylist for more advice about the right cut for you.

The post Your Next, Best Barber Request appeared first on 51³Ō¹Ļ.

Ā Join contributing writer, Trevor Cobb, in this four-part series that peeks through the curtains and curriculum of AOHD to answer this simple question: what is left when we strip away the extras and examine the core elements that make us who we are?

Social media enables us to connect with alumni, spotlight students, share information, and hopefully make some people laugh. And, that is what social media is all about, isnā€™t it? Sharing passions with other people, connecting with like-minded individuals, and finding your voice among a larger community.

Alongside adding our voice, it is important to us that our students use social media to find their voice and cultivate their online network. That is why our educators and social media team show students how to promote themselves, their skills, and their work as part of a larger push to teach professional marketing tactics. And of course, beyond the business aspect, we encourage students to honor in social media because we know the benefits of an active online presence that connects us in meaningful ways.

At AOHD, we focus on providing innovative content that facilitates community and engagement. We ask our audience questions because we want to know what you think. We share our studentā€™s work because we are incredibly proud of what they are doing. We post articles because we know sharing information and knowledge matters, and we are continually fascinated by the diversity of voices in the beauty community.

We love what we do so much that we want to share it with others, and that is the power of social media. With just a few clicks, we can share an impressive photo of nail art with salons in Springfield and magazines in New York City. We can connect with alumni in Alabama and Texas and Ohio. When you do what you love, you cannot do it quietly. No matter where we are posting or who we are telling, the motive is the same. We want to spread the love.

The fact is this: social media grows communities and larger communities lead to larger opportunities. We will continue building our beauty connections with salons, schools, and stylists to create an inclusive beauty network. When we strengthen our local communities in Springfield, Austin, and even Kigali, Rwanda, everywhere we touch flourishes. It is easy to see that we love what we do – And hopefully you will be inspired to believe in your passions and abilities, too.

Okay, so let’s get back to our original question: what is left when we strip away the extras and examine the core elements that make us who we are?

Underneath all the posts and the memes and the photos, this is what we want to leave you with: a love for our school, our industry, and our community. Social media allows us to love publicly, and we encourage you to do the same.

Remove all the jokes, photos, tweets, and articles, and youā€™ll see whatā€™s left is love.

Want to check out other blog posts that discuss our core values? Easy, click here!

Want to know how to pick a school that values Love, Excellence, Fun, and Transformation? Easy, click here!Ā 

Ready to invest in yourself and turn your passions into a paycheck? You know the drill, click here!

Trevor Cobb is a 2018 graduate of Drury University who majored in Writing, Spanish, and Graphic Design. He was a social media intern for 51³Ō¹Ļ in 2017 and is currently the Digital Marketing Specialist for 360 Communities in Burnsville, Minnesota. He enjoys creative writing, design and finding beauty wherever he goes.

The post How Social Media Builds Community (And Why We Love It) appeared first on 51³Ō¹Ļ.

ā€¢ RESERVATION
Offering your guest their next appointment shows that you are committed as their stylist to keep up with their services. Suggest an actual date rather than the usual “six weeks out”. This feels more personal and hand chosen for them, carrying on the personal connection that you truly care about their services.

ā€¢ CONTINUAL COMMUNICATION
This is a powerful marketing tool. Sending handwritten cards, newsletter, email, social media message, etc., lets the guest know you care about them and want their business. Send them promotional material, coupons, birthday vouchers for services, and thank you notes for their business. This extra attention will have them telling everyone about your great service and personal care!

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